This is a big deal for both companies, as this means that AMD is getting back into the ultra-low power graphics market, while MediaTek might finally get faster graphics and gain more appeal in the high end segment. The choice of ARM Mali or Imaginations Technologies GPUs is available for anyone, but as most of you know Qualcomm has its own in-house Adreno graphics, while Nvidia uses ultra-low power Maxwell GPUs for its latest SoCs.

Since Nvidia exited the mobile phone business, it is now a two horse race between the ever dominant Qualcomm and fast growing MediaTek. The fact that MediaTek will get AMD graphics just adds fuel to the fire.