Logitech has been around since 1981 and has produced well over a billion mice during that time. As most companies have found out through the years, if there is no differentiation in products then there is a greater risk of suffering dips due to changes in demand or missed product cycles. Through acquisitions and smart hiring, Logitech has continued to grow and have addressed markets well beyond the mice that they have been famous for.

The G29 is compatible with the Driving Force Shifter from Logitech. This leather wrapped shifter features 6 speeds and a reverse in a self clamping package.
The move to gaming controllers was started decades ago and Logitech has a pretty significant lineup under the Logitech G brand. These gaming oriented products have proven to be quite popular due to their features, construction, and overall price. Initially Logitech opted for joysticks, but have broadened their reach with other controller types. Eventually they produced their own racing wheels and have found a moderate amount of success there. The earlier G25 and G27 products became quite popular due to their overall featureset and relatively low price. The previous G27 was originally released in 2010 so it was prime time to design a new product that would address the PC and console markets.