Only a few years ago LG was largely considered one of the top smartphone brands, competing alongside Samsung and the likes of HTC for marketshare. In the last few years however, LG has had quite a bit of a rough time, unable to deliver differentiating products and sometimes failing to deliver on some important basics in a smartphone.

Today, the new LG G8 ThinQ is the newest iteration in LG’s line-up, bringing the newest technologies to the table and improving on last year’s model. One important thing to note about the G8 is that LG is no longer positioning the phone as the company’s flagship product, a position which now officially belongs to the V-series such as the upcoming V50.

The G8 thus doesn’t try to be revolutionary, and instead focuses on improving on some of the core aspects of what makes it a smartphone, with some gimmicks thrown in in an attempt to differentiate itself. Arguably, the most important distinction for the G8 is that this is the first phone in the series that comes with an OLED screen which represents a major shift in terms of LG’s past product segmentation between the G and V series.