LG obviously launched the new LG G6 right in the middle of the marketing buzzsaw that is Samsung's Galaxy S8 launch. And while it's fair to compare the G6 against the backdrop of the Samsung dynamic duo, some of the reviews we've seen so far, in our humble opinion, are unnecessarily critical of LG, largely due to timing. Since when did we become so jaded, like undercover restaurant critics in our own inner circle, that we can't judge a product based on its own merits?

We're here to tell you that the LG G6 is likely a competent alternative to the Samsung Galaxy S8. No doubt, there are caveats, as there will be with Samsung's new bauble. But let's not be so dismissive, shall we? We're going to take a different, more balanced view here.

The LG G6 is, quite simply, a beautifully-designed, premium Android Nougat-driven smartphone - and yep, that's just the lead-in...