When Konica Minolta invited us to an event called Spotlight Live about the ?rise of the cognitive company and the evolution of employment? we were intrigued, but also a little nonplussed. Konica Minolta is historically known for its optical devices ? cameras, lenses, photocopies and printers ? and KitGuru doesn't particularly focus on any of these. But with the legendary author Douglas Coupland as keynote speaker, Spotlight Live piqued our interest, so off we went to Berlin. This is what we learned on our travels.