Ever since Apple announced that the iPhone 7 would no longer feature a 3.5mm audio jack and instead would launch wireless earbuds called AirPods, the wireless headphone and earbud market had a massive leap in sales*, resulting in Apple taking a large slice of the pie. Similar announcements by a number of other leading phone brands have only increased the demand for wireless audio, so it is of no surprise that we are now seeing a flood of hundreds, if not thousands of wireless headphones enter the market. If you were an audio brand, what would be a good way of distinguishing your products from everything else out there? One innovating way would be to integrate fitness monitoring, which is exactly what Jabra have done with their latest earbuds dubbed Jabra Elite Sport.

Jabra, previously known for their hand's free devices and office audio equipment, took a jump into the consumer audio arena several years back, having produced both traditional ear buds and headphones, alongside Bluetooth speakers (one of which I still use to this day). The decision to launch Bluetooth earbuds was no doubt bolstered by the trend in ditching the audio jack and the improvement in Bluetooth audio quality. By combining with a heart-rate monitor, Jabra has produced quite a unique audio product that is not only wireless but also durable (i.e. sweat proof) making it perfect for those sporty types.