Expanding into several different new markets has challenges that only the most well positioned and structured companies can achieve. Having covered the growth of Intel over the last ten years, the nuances of how Intel has expanded over the last 2-3 years require more analysis than ever before. The goals of each of Intel’s different business units, aside from making the company money, are multi-faced and sometimes orthogonal – sometimes as a journalist it makes life easy to be hyper-focused on one segment of the company! Nonetheless, the strategy of all the different businesses and markets that Intel is pursuing becomes a very complex interweave, structured from the top down. Unified across each business unit is the strategy, indicating where and when Intel can deploy its resources to the benefit of product, customers, and shareholders. Leading Intel’s strategy is Aicha Evans.