Intel is planning to drop the "Atom" brand name, as it's sounding synonymous with "entry-level" or "cheap." The brand could be actually affecting popularity of Intel's "Clover Trail+" mobile SoCs, which are intended by Intel to compete with high-performance SoCs, under the Qualcomm Snapdragon and NVIDIA Tegra brands. Given how Atom makes up the slowest CPUs Intel has to offer, on the desktop and notebook platforms, its popularity in other emerging platforms could take a hit. Intel could brand Atom successors in its roadmaps to some of its more reputable brands, such as Celeron or Pentium. In the coming few years, Intel will have transitioned entry-level CPUs from its Celeron, Pentium, and even Core i3 brands to BGA (ball-grid array) packages, which could reduce their board footprint to nearly as much as today's Atom CPUs.