ntel's Erik Huggers is the Corporate Vice President of the new group simply called Intel Media and according to Eric the group has been working in secrecy for a year and a half now. It is a new group with new people a mix of Intel veterans and people from outside companies, like Apple, BBC, Microsoft even Netflix and Google.

The group is developing Intel’s web based television service and Intel thinks it can do a better job than the competition that includes Netflix and Hulu. In case you didn’t get this Intel plans to launch a pay TV service with set top box hardware. The concept behind is instead of paying a cable company users should be able to use Intel's web TV as an alternative. Cable companies would basically become “dump pipes,” providing speedy internet rather than content.

Intel plans a new consumer electronic device partner with Intel chips inside, under a new and undisclosed brand. The box is Intel powered and will have a beautiful industrial design. It looks like Intel plans to deliver internet television the right way.