A 4K IPS display with HDR for just $400? Count me in.

INNOCN is a brand you may be unfamiliar with. I was when the company approached us to ship out a review sample of the INNOCN 27C1U. It's a 4K IPS monitor, designed for creative use by professionals, costing just $400. Compared to just how much you can spend on professional displays from the likes of BenQ, this seemed like a killer deal that was simply too good to be true.