Can a new entrant make waves in the enthusiast space? The machinations of the PC component industry are interesting. Most companies that started off producing primarily DRAM have felt the need to branch out and diversify the business against the inherent fluctuations in the memory market. Corsair is the best example of this approach. Very few move into the RAM space from specialties in other products, yet graphics card stalwart Inno3D is doing exactly that with a line of premium iChiLL memory.

Inno3D opts for a single pack of bog-standard memory, a few lower-speed configurations of LED RAM, and then a swathe of kits using RGB lighting.