NVIDIA's GTX 980Ti has proved to be a very popular choice among hardware enthusiasts requiring extreme performance at demanding resolutions. Whether you?re opting for a 21:9 3440×1440 60Hz panel, 4K display or high refresh rate 1440P monitor, there's very few single card configurations on the market capable of dealing with advanced AA, complex tessellation and other visually taxing effects while driving a large number of pixels. Technically, the Titan X is NVIDIA's flagship product and its 12GB frame buffer initially appears like an enticing proposition. However, the price to performance ratio is quite poor especially when you consider the 980Ti is based on the same GM200 silicone and only exhibits a few cost saving measures. Most notably, the video memory is reduced from 12GB to 6GB and the shader units have been slightly scaled back from 3072 to 2816.

Barring a few exceptions, the majority of Titan X models utilize a reference design which results in reduced overclocking headroom and higher temperatures. In contrast to this, custom cooled GTX 980Ti SKUs feature very impressive factory overclocks and enable users to access a higher power limit percentage when tackling manual core and memory boosts. As a result, it's not uncommon for 980Ti GPUs to outperform the Titan X in certain scenarios despite costing £300-400 less. This means it is the perfect choice for the higher end demographic and also provides an improved price to performance ratio.