Nvidia knows that it has the high-end consumer graphics card space all sewn up for now... and is milking it in no uncertain terms. £525 is the entry price to join the GeForce GTX 1080 club. Admission buys you the fastest GPU ever made for the home PC, yet a lack of genuine competition from AMD means that Nvidia can release what is technically a midrange chip instead of a true gaming Goliath.

If you can get past how Nvidia is fully able to charge the wrong side of £500 from a lean, highly competent architecture named Pascal, the choice of GTX 1080s becomes the next consideration before purchase. Stock is still in constraint, with only Founders Editions (reference) cards widely available for £600 or so, though add-in card (AIC) partners are promising custom-cooled variants very soon.