In Win has definitely developed a unique product that will likely appeal to a many first-person shooter gamers. As pictured above, the Ammo enclosure was closely modeled after the ammunition cartridge of an AR-15. Even the groves down the cartridge are in similar positions. Even one end of the Ammo enclosure is angled in order to give the illusion that the clip is curved when, in fact, it is not. Besides having a uniquely themed product with a practical purpose, In Win also brought data security to the table. This will no doubt be an important feature to this market as most anyone would rather know their data is secure in case the enclosure was lost or stolen. Without an included RFID tag, the drive is locked down and does not even show up in Windows until the enclosure is unlocked...