id's Secret Site: Doom III?

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Just spotted this @ Gaming Horizon.com

Recently UA-corp.com came online, featuring a teaser image of a heads-up-display with what seems to be the planet Mars in the background. By checking the domain name's registration information, it seems the site belongs to id Software, the creators of the Doom and Quake series of PC games. Most likely, the new domain is connected with the developer's much anticipated first person shooter Doom III, and will soon be updated with more information on the game itself. id's Secret Site: Doom III?