We here at eTeknix really like ID-Cooling products. They are, however, a brand that some perceive a little unfairly. To many, they come across as a ‘cheap brand’ and as such, by proxy, their products can’t be very good. In fairness, for many things (PC and otherwise) that can often be true. In our opinion though, this brand deserves better consideration.

Yes, they do tend to market their products towards the lower end of budgets, but having reviewed many of them over the years, we have rarely not been mightily impressed by their performance. Despite that though, it has been a little while since we checked out any of their coolers.

As such, we are delighted to have a brand new ZoomFlow 240 cooler. This cooler is a 240mm AIO liquid system which incorporates, at least on the box, some very impressive RGB lighting effects.