Let's get a couple of things straight: the HTC One A9 isn't a flagship phone, which explains why so many iconic elements have been left out. And yes, it looks a lot like an iPhone 6S.But that would miss the point of this phone. It's a 'fashion' device, one for those that want a slightly cheaper smartphone with decent build and some attractive specs, sitting apart from the usual bun-fight for attention that happens twice a year when Sony, Samsung, HTC, LG and Apple throw their new phones into the ring.I'll get to the points about design later on in the review, but let's deal with something now - this is an iPhone in shape to the untrained eye, something most people commented on when they saw this phone. The argument is already raging about whether or not this is HTC's DNA in the phone (the brand did popularise the metal-body-with-plastic-strips look on the original One) but the fact is: it looks like an iPhone 6S. Whether Apple copied HTC or HTC copied Apple is irrelevant. The iPhone is the world's most popular single device and as such is easily identifiable. Any brand that makes a phone that looks remotely similar does so with both eyes open.