When AMD launched the 7000 series of graphics cards, an evolutionary approach was made, moving the bar by improving not only gaming horsepower, but also power efficiency and temperatures. AMD is again looking to capitalize on their latest architecture, which is in fact an evolution of the previous 7000 series generation tech, but the company has made it clear that framerates aren't their primary goal.

They want to make affordable products that offer strong gaming performance, which is arguably one of the most important criteria for gamers out there who may be hard-pressed to choose where to spend their hard-earned money. And as the R7 and R9 product lineup matures before we see the next generation of cards, we?re seeing custom cards from AMD board partners which are eager to squeeze the most out of what left in the AMD product tank.