Most of us expected the Apple Watch to appear in 2015, but it's made a (semi) surprise launch with the iPhone 6 and iPhone 6 Plus.It sadly won't be seen until next year though, which means this is a deliberate ploy by Apple to make sure you're not buying a Samsung, LG or Moto 360 option in the run up to Christmas.But there's a pretty good reason for most to hang on ? this is a very stylish wearable indeed. Apple's clearly aiming this at the fashion market as much as the person who loves to be an early adopter ? given the smartwatch market is still yet to take off, it makes sense to focus further afield in terms of consumer targeting.DesignThe Apple Watch is coming in six different versions: there's the Apple Watch, the Apple Watch Sport and the Apple Watch Edition. And each of these comes in two sizes, for those that like a larger or smaller device for their wrist.You can't call it a lady or man's watch, but there will be those that do, and it's opened Apple up to a new market in doing so.