On Intels desktop Z390 chipset, there are around 7 different ATX sized motherboards to choose from in the $180-200 price bracket. This not only puts pressure on manufacturers to deliver a high blend of premium features for a better price than the competition and use unique visuals like a peacock’s plume to entice users. GIGABYTEs Z390 Aorus Pro WIFI is one with its $195 price tag. The Aorus brand is aimed squarely at gamers and the Z390 Aorus Pro WIFI looks to stake GIGABYTEs claim in a highly contested segment with a premium feature set at an affordable price.