For the launch of the Intel H370 chipset motherboards, GIGABYTE chose their AORUS brand to lead the charge. The AORUS branding differentiates the enthusiast and gamer friendly products from other GIGABYTE product lines, similar to how ASUS uses the ROG branding to differentiate their high performance product line. The H370 AORUS Gaming 3 WIFI is among GIGABYTE's intial release boards offering support for the latest Intel consumer chipset and processor lines. Built around the Intel H370 chlipset, the board supports the Intel LGA1151 Coffee Lake processor line and Dual Channel DDR4 memory running at up to 2667MHz speeds. The H370 AORUS Gaming 3 WIFI can be found in retail with an MRSP of $139.99.