The GTX 770 may be thins generation’s most popular graphics card. At $399 it slots perfectly into a price point which will appeal to anyone who doesn’t want to invest the $649 needed for entry into GTX 780 territory yet wants more performance than a GTX 760 can offer. More importantly, it acts as a perfect upgrade path for anyone still using a GTX 570 or GTX 580 by outperforming a GTX 680 when in stock form.

Gigbayte is seeking to capitalize on this burgeoning popularity by taking a road they’ve frequently travelled. By equipping a GTX 770 with their iconic WindForce 3X heatsink a custom PCB and higher clock speeds, they hope to redirect some attention towards the newly created offering. For anyone who has read our GTX 780 WindForce OC review, much of this will be déjà vu but there is one key difference: while the GTX 780 version tacked on a $30 premium to NVIDIA’s reference SRP, the GTX 770 WindForce OC doesn’t cost a penny more than a stock card. In a segment which is increasingly populated with gamers looking for great value, this could be a well-positioned broadside against the competition.