NVIDIA's cogent strategy to launch the Titan X at $999 and subsequently release the GTX 980Ti with similar performance at a significantly reduced price was a master stroke. This made the 980Ti compelling value and a great choice for high-end consumers wanting the best possible experience at demanding resolutions. Admittedly, there isn't a GPU on the market capable of driving a 4K panel at maximum details but you can attain 60 frames-per-second with reduced settings. Evidently, the 980Ti has proved to be a popular choice especially when you take into consideration that factory overclocked models can easily pull away from NVIDIA's flagship graphics card. While there is some competition from the Fury X, it's not enough to dethrone custom-cooled 980Ti models.

Some users might argue that the upcoming Pascal architecture built on the 16nm manufacturing process and utilizing HBM2 ultra fast memory is reason enough to hold off buying a top-tier Maxwell solution. However, the current estimate suggests Pascal won't launch until Q2 this year, and there's no indication regarding pricing. As always, any new product has a price premium and I expect enthusiast Pascal cards to retail at a high price point. This means purchasing a Maxwell-based GPU right now isn't a terrible option unless you require additional power to enjoy 4K gaming and have deep pockets. One of the best custom-designed GTX 980Ti cards on the market is the Gigabyte G1 Gaming. This particular GPU rapidly gained a reputation for its overclocking ability and superb Windforce triple fan cooling hardware.

The latest addition to Gigabyte's graphics range is the GTX 980Ti Xtreme Gaming sporting a 1216MHz core clock, 1317MHz boost, and memory running at 7200MHz. One major improvement is the use of illuminated RGB rings behind the fans which creates a very unusual, and stylish appearance. Gigabyte's GPU Gauntlet is a binning process which selects the best performing chips with impressive overclocking headroom. Once discovered, the top chips are incorporated into the Xtreme Gaming series, and G1 Gaming. By default, the Xtreme Gaming is bundled with a hefty overclock and should offer sensational performance. Although I expect to see some further gains due to the excellent cooling and stringent binning procedure. Could this be the best 980Ti on the market thus far?