HardOCP checked out the GIGABYTE Aorus Gaming 7 WiFi AMD Ryzen Mobo
A quote from the article:
GIGABYTE is one of the world’s largest and most well-known manufacturers of computer components and motherboards. GIGABYTE was founded in 1986 and has grown into one of the most influential, successful, and well-known motherboard manufacturers in the world. GIGABYTE isn’t unique in this regard, as several of its competitors were founded around the same time. We have seen many motherboard makers come and go over the years, but three of the most successful motherboard manufacturers are the ones founded around this time.GIGABYTE Aorus Gaming 7 WiFi AMD Ryzen Mobo Review
GIGABYTE is a bit of an odd duck. In my experience, GIGABYTE has often made some unusual choices regarding integrated features and motherboards, and even stranger choices regarding its aesthetic design for many of its products. GIGABYTE’s marketing regarding its name brands and model numbers share a similar dichotomy. Its name brands being somewhat hard to understand at times while its model numbers are generally clear and easy to figure out. For instance, I have no idea what the hell a "Designare" is but so far it seems to be on the high end of the spectrum. Products in the Designare family are sometimes quite similar to those in the Aorus family but may have more professionally oriented features and offer additional features at a higher cost. This can only be discerned by comparing similar products in both families. GIGABYTE’s X399 offerings are a good example of this with the Designare version offering slightly more than its Aorus counterpart. It’s hard to understand the pecking order of brands based on made-up words without definitions to go with them.