Nvidia has continued to roll out the GeForce 700 series this week with the GTX 760 -- the generation's first truly mainstream product, with pricing well under that of the GTX Titan, 780 and even the 770, which at $400 still costs more than the average gamer is willing to spend. In other words, the GTX 760 has the potential to be today's most relevant option for someone who needs a new graphics card.

Previous 700 series cards have been heavy hitters, with the GTX 770 packing about as much muscle as the GTX 680 for about $100 less. Assuming Nvidia doesn't throw us a curve ball, we expect the GTX 760 to deliver performance comparable to that of the HD 7950 with a price tag that's closer to HD 7870s -- a situation that would invariably benefit anyone shopping for a mid-range GPU.

Like the GTX 770, 680, 670 and 660 Ti before it, the GTX 760 is based on Nvidia's GK104 architecture. That said, the newcomer's core configuration has been cut down quite significantly when compared to last month's GTX 770. Before you close the tab, there is some good news: Nvidia has left the card's 256-bit wide memory bus intact, affording the GTX 760 quite a lot of memory bandwidth.