Gainward announced their own cooling solution with a fanfare on January 30th, 2003. There press release lead people to believe that their cooling would be revolutionary in terms of noise production. However this is not the case. It simply is more quiet than the Nvidia reference solution. According to Gainward the noise of fan only has 40db, which is less than the fan of Nvidia, which has 52db. Read more. Image included. Actually the Gainward solution is not that much different from the reference design as many have thought. It rather appears like Gainward just uses a slower fan and changed Flow FX to make it fit. But that is just speculation and we'll have to wait for reviews to back that assumption. Gainward GeForce FX 5800 Ultra In my honest opinion I prefer Chaintech's approach to GeForce FX cooling, which you can see below. Their version is unique and is much more attractive. You can read more about it by clicking on the picture. See US product page or check out the exorbitant price of 699? Euro @ Gainward Germany's online shop.