IntroductionOver the past few years, the 'bring your own device' (BYOD) phenomenon has placed pressure on laptop vendors to raise their game. With employees taking their own slim, stylish models with top-end specs to match into the workplace, IT leaders are under pressure to kit out employees with similarly desirable products.Recognising this, Fujitsu is aiming to strike the middle ground between consumer-focused style and business practicality with its new series of configurable E-Series Lifebook Windows notebooks.Featuring a third-generation (Ivy Bridge) Intel Core i5 chip with integrated HD Graphics 4000, the E743 is internally similar to Lenovo's no-nonsense ThinkPad T431s and Toshiba's Satellite C50 models while aiming for the consumer styling of machines like Dell's Latitude 6430u.