Hi Tech Legion posted an article on NVIDIA Apex
>> First Look: NVIDIA Introduces Apex at GDC
NVIDIA has put quite some time into the development of PhysX and seems to be receiving a great deal of support from developers. In the end this means that we as the consumers benefit, and the way we benefit is by playing games that are more realistic. As the new PhysX (APEX) games are released our gaming experience will contain more life like renderings which should further enhance the total gaming experience.
>> First Look: NVIDIA Introduces Apex at GDC