Hot Hardware published a review on the First AMD Polaris Radeon RX 480 Unveil Targets Mainstream VR Experiences At $199 A quote from the article:

It's not quite time to disclose AMD's full line-up of Polaris-based GPUs, but today AMD is ready to talk a bit about its upcoming Radeon RX 480, which targets the sub-$200 'sweet spot? of the GPU market. The Radeon RX 480's specifications read like a more expensive product, however, and according to AMD the card is targeting not only gamers, but enabling virtual reality (VR) experiences for the masses as well.

 First AMD Polaris Radeon RX 480 Unveil Targets Mainstream VR Experiences At $199 @ HotHardware