Graphics card maker ELSA recently joined hands with ATI Technologies, introducing new graphics cards based on ATI?s Radeon 9800, 9600 and 9200 chip series (including PRO and non-PRO versions). Shipments of the graphics cards are set to begin this month, the manufacturer said. Given that ELSA is generally seen as a card maker dedicated to the high-end sector, industry observers believe that ELSA?s cooperation with ATI will help ATI consolidate its position in the top-end graphics card market. Read More Hoping to transform itself to solely supply graphics chips, ATI has gradually shifted its in-house proprietary manufacturing to third-party partners over the past two years. At present, ATI-manufactured cards still account for a large portion of ATI?s business in North America, but in the Asia-Pacific region, ATI has handed almost all of its operations to its AIB (add-in board) manufacturers. Despite the increasing number of partners, ATI has not been able to quickly grab market share due to the lack of more established brand operators. As a result, one of the major goals for ATI?s newly established Asia-Pacific marketing team is to seek cooperation with more graphics card companies that already have well-known, reputable brands. Whole story at DigiTimes.