It packs an aesthetic punch.

Wireless earbuds are tricky business, mainly because really, by and large, random $10 pairs from Amazon are perfectly suitable for 90% of needs. So the second a pair tries to charge you around $50 (or $80, when not on sale, in the case of the GT1s), it sparks a question: What does this product do that its vastly cheaper competition doesn't? The answer in EKSA's case, is straightforward: Aesthetics. GT1s look cool.