Dell's XPS branded products have come a long way since they first appeared in 1993. Starting life as a performance trim for the Dimension product line, Dell has nurtured XPS into a well-known and respected premium performance brand. While not all XPS branded products are specifically targeted at gamers, gaming has always been at the core of the product line-up. The XPS brand's flagship desktop and notebook products have always been heavily gaming oriented, but it looks like that is set to change.

The XPS 730 is Dell's latest XPS flagship desktop product, the fourth generation of the XPS 700 series, and it may be the last. Or at least the last XPS flagship product as we currently know them; large, aggressively styled behemoths sporting the latest hardware and adorned with colorful LED lighting. A week after the XPS 730 was launched, news regarding the demise of XPS as a gaming brand began to circulate. Since its acquisition of Alienware in the summer of 2006, Dell has effectively been operating two separate gaming brands with directly competing products. It was speculated that some changes, possibly in the form of consolidation of the two brands, would eventually be in order. It is now fairly clear that Dell is to focus on Alienware as its premier gaming brand in the future. But that didn't stop the company from producing the best XPS gaming to date. Head on over to the site and take a look...