These are uncertain financial times we live in today, and the rise and fall of our economy has had direct affect on consumer spending. It has already been one full year now that DDR3 has been patiently waiting for the enthusiast community to give it proper consideration, yet it's success is still undermined by misconceptions and high price. Benchmark Reviews has been testing DDR3 more actively than anyone, which is why over fifteen different kits fill our System Memory section of reviews. Sadly, it might take an article like this to open the eyes of my fellow hardware enthusiast and overclocker, because it seems like DDR3 is the technology nobody wants bad enough to learn about. Pity, because overclocking is what it's all about.