The most beautiful of modules... at lofty price. Purchasing anything other than generic computer memory is an exercise in favouring design aesthetics above all else. We say this because one company's DDR4-3600 CL18 is going to perform within a per cent or two of another company selling RAM with the same frequency and timings.

Appreciating the cache-rich nature of the latest AMD and Intel CPUs, the choice of memory for the enthusiast PC builder or upgrader has therefore more to do with how the modules will fit into the overall theme than any significant uptick in real-world performance. Got lots of lights in the PC? Go for RGB. Hanging with a stealth aesthetic, then lay down some cash on all-black heatspreaders.