I admit it, sometimes I get completely drawn into infomercials. Yes, I realize how ridiculous that sounds, and it isn’t because I would ever actually buy anything from one. There is just a morbid curiosity of what the claims will be. Will the food dehydrator “even work in outer space”? Can the utility knife “cut through a twelve story building and still cut tomatoes paper thin”? Can the jewelry cleaner really “dissolve any residue on metal while remaining absolutely delicious”? What will the next claim be?

But, that’s the thing, these physically impossible claims that are also impossible to disprove due to sly wording make the product seem more appealing. Just like the chant of “but….wait, there’s more!” adds perceived value. Some of these products set ludicrous goals in their advertising, and somehow there are people who are surprised that drinking acai juice didn’t allow them to breathe underwater. There are times we see claims that are pretty astounding, but the standards they set for the product we well know may be true.