Cooler Master listened to customer feedback and incorporated some attractive braided sheathing to the cooling lines (and pump power cable). The MasterFan Pro 140 Air Balance fans can really move the air and they do so without sounding like a jet engine. Plus you get the ability to select three different speed ranges. How many fans out there can do that? So when you consider all of these features, I would agree that the FlowOp Technology does give this cooler an edge over other similarly priced units. I also have to mention that I liked the clear hardware organizing tray in the hardware kit. Installation was also a breeze.