What makes for a prime air cooler that impresses with its looks as much as with its cooling performance? Too often, air coolers sway to one extreme or the other.

Big air coolers are known for their dominating presence mounted atop PC motherboards, sporting large fans, complex cooling towers, and gleaming, serpentine heatpipes that seemingly grow out of the processors they are designed to cool. We are seeing new models making use of RGB-color-controlled lighting that is typically compatible with four-pin RGB-capable motherboards to provide quiet operation while allowing a cascade of 16.7 million colors. Your chosen hue glows from under the cooling shroud, around and through the cooling tower fins, emanating brightly from each fan hub.