A step in the right direction, I hope others will follow. Universal announced that they will drop their prices for CD´s dramaticly to invoke a new market strategy to prevent illegal music downloads and get customers back into the stores, as is reported by german Golem magazine.
"Universal is selling 30 % of the whole CD market in the USA and this is a great position to start this new strategy. We hope, when we drop the prices, that customers will get back into stores and buy more CD´s", told Universal.
CD´s will cost 12,98 USD for musicians like Blink 182, Bon Jovi, Mariah Carey, Sheryl Crow, Eminem, 50 Cent and other older artists like ABBA or James Brown, prices will be round about 35 % less than the actual current album prices.
The new strategy will be go live in Q4 2003. If the price cut´s will also touch the european market, is not known yet.
"Universal is selling 30 % of the whole CD market in the USA and this is a great position to start this new strategy. We hope, when we drop the prices, that customers will get back into stores and buy more CD´s", told Universal.
CD´s will cost 12,98 USD for musicians like Blink 182, Bon Jovi, Mariah Carey, Sheryl Crow, Eminem, 50 Cent and other older artists like ABBA or James Brown, prices will be round about 35 % less than the actual current album prices.
The new strategy will be go live in Q4 2003. If the price cut´s will also touch the european market, is not known yet.
