Third-party Apple Watch bands have been around since Apple debuted the original Apple Watch back in 2015, typically offering customers a low-priced alternative to styling their watch, as opposed to Apple's bands, which start at 50.

A new option for shoppers is now offered by an Austin, Texas-based company called Braxley Bands, which sells 30 Apple Watch bands with a unique twist: they're unibody bands that are fully elastic and stretch over your hand to lay on your wrist.