At the show floor at CES 2007, Blu-Ray released a research conducted by an independent research firm and released it to its partners across the floor. In fact, we even received the research in our hotel rooms. Talk about persistence. The research essentially declared Blu-Ray the winner of the two standards (surprise, surprise!) with as much as 88 percent market share in 2007 and as high as 98 percent by 2009. Full Article