Sales of movies in the Blu-ray high-definition format have accounted for more than 60% of the market since the first week of January, far outpacing sales in the competing HD DVD format, figures from market researcher Nielsen VideoScan showed.
Since the week ended Jan. 7, Blu-ray sales have ranged from a low of 63.3% to a high of 69.6%, VideoScan said Tuesday. On the week ended Feb. 18, the latest figures available, Blu-ray accounted for 65% of the market, compared with HD DVD's 35%.
VideoScan declined to draw any conclusions from the numbers, but starting about two weeks after the release of Sony's PlayStation 3 videogame console, which includes a Blu-ray DVD player, the high definition format steadily grabbed market share from HD-DVD. Sony, which created the Blu-ray format, released PlayStation in the United States on Nov. 17. Full Story at I-Week.
Since the week ended Jan. 7, Blu-ray sales have ranged from a low of 63.3% to a high of 69.6%, VideoScan said Tuesday. On the week ended Feb. 18, the latest figures available, Blu-ray accounted for 65% of the market, compared with HD DVD's 35%.
VideoScan declined to draw any conclusions from the numbers, but starting about two weeks after the release of Sony's PlayStation 3 videogame console, which includes a Blu-ray DVD player, the high definition format steadily grabbed market share from HD-DVD. Sony, which created the Blu-ray format, released PlayStation in the United States on Nov. 17. Full Story at I-Week.
