The launch of BitFenix over the past few weeks has certainly caught the eye with a promise to manufacture truly innovative products and to break the mould.

Dedicated to the gaming market and already with links to the KODE5 gaming revolution, the company has been busy promoting its name and telling consumers about BitFenix's approach and mindset. Moreover, the company has teamed up with GeIL and GIGABYTE to offer some great prizes for its new video contest.

So despite not having any products to show off as of yet, we thought it was high time we caught up with BitFenix's Business Development Manager, Coco Lee and find out a bit more...