Even though I am often among the first to embrace new technologies, I am still a purist in many respects. It could be due to having been through "the next big thing" so many times, only to have it end with dismally disappointing results. It could also stem from many of the newer technologies by skewed wholly for cost and convenience rather than quality, and that convenience being the deciding factor on the item's popularity. But, if the entire fast food industry was built off this concept, it can obviously be brought over to technology.

Thankfully, most of the time it is easy to tell which of the manufacturers of a technology are developing and which are merely jumping on the bandwagon in an area they have little experience with. For example, with gaming booming right now we are seeing a ton of gaming peripherals coming at us from all sides. Legendary audio headset manufacturer Sennheiser has even crossed over to meet the needs of the gamer with high-end, gaming specific headsets. This actually makes perfect sense, or at least more sense than say....G. Skill marketing a gaming headset. These types of crossovers rarely work out well, but there are certainly notable exceptions. When you think of ASUS, audio is likely not your first thought. However ASUS designs and manufactures quite a few highly acclaimed high-end audio pieces that are not all PC dependent. We all know BitFenix for their cases, and now they are looking to join the list of crossover exceptions with their first audio piece, the Flo headset.