ASUS has certainly been making efforts since the start of the year to give its TUF Gaming brand a little more prominence. While it’s arguable whether they want it to be perceived as highly as ‘ROG‘ (Republic of Gamers), we’ve seen more than enough recent releases under the TUF Gaming name to suggest that ASUS wants consumers to pay it more attention. Or even to potentially change any misconceptions they may have about it being their more budget-focused range, because in a lot of cases that isn’t really true.

Well, with the release of the ASUS TUF Gaming LC 240 RGB AIO liquid cooler, we certainly seem to have something of more than a little interest here and before we’ve even had a chance to get it out the box, I’m already pretty certain that this is going to be good!