Asus brings ROG Strix goodness to GTX 1070, but there's a hefty price to pay. Now's got to be a good time to be an Nvidia partner. The GeForce GTX 1080 and GTX 1070 remain largely unchallenged at the top of the consumer GPU hierarchy, and better still, if you're going to be creating a custom cooler for the top-end part, it makes perfect sense to repurpose the same design for the second-tier solution. Two birds, one stone.

Recycling is a win-win, and Asus is doing exactly that with the ROG Strix GeForce GTX 1070 OC. The 298mm x 134mm x 40mm card looks and feels practically identical to the recently reviewed ROG Strix GeForce GTX 1080, but at £500, the GTX 1070 OC variant is almost 30 per cent cheaper than its full-fat sibling.