Anandtech checked out the ASUS ROG Maximus X Apex
A quote from the article:
The ASUS ROG Apex line of boards have always been known for its focus on overclocking as well as unique design implementations like the "X" shaped board and the unique 'DIMM.2' slot - a DRAM-like slot for a bundled add-in card that can be used for two additional M.2 modules on a PCIe 3.0 x8 link. The Z370 ROG Maximus X Apex sticks with its pedigree and even adds a 5G network port to a long feature list.ASUS ROG Maximus X Apex Review
Straight off the bat, it is hard to ignore that the Apex is not a rectangular motherboard. ASUS has cut the Apex into a more esoteric shape, almost like an X, to differentiate itself from other products on the market. It is a little odd, given generations of rectangles, although it is worth noting that motherboards do not have to be rectangles at all - as long as it fits in the standard, go crazy. The Apex fits the standard, requiring an E-ATX chassis, and the extra PCB area is used extensively for features.