When AMD launched the 7000 series of graphics cards, an evolutionary approach was made, moving the bar by improving not only gaming horsepower, but also power efficiency and temperatures. AMD ruled the roost for a time, until Nvidia came along with their 700 series cards, pushing things and gaining the upper hand. Like two titans battling for supremacy, these two companies trade blows with each successive generation launch. And as the R7 and R9 product lineup matures, we’re seeing more custom cards from AMD board partners which are eager to dust it up with Nvidia’s models.

AMD is again looking to capitalize on their latest architecture, which is in fact an evolution of the previous 7000 series generation tech, but the company has made it clear that framerates aren’t their primary goal. They want to make affordable products that offer strong gaming performance, which is arguably one of the most important criteria for gamers out there who may be hard-pressed to choose where to spend their hard-earned money.