As NVIDIA's Kepler architecture matures, board partners have become more familiar with the cores and are now launching their highly modified designs. This gradual progression is most evident in ASUS's GTX 780 Ti Matrix Platinum Edition which is an engineering tour de force with a myriad of advanced features and a suitably spectacular price that is specifically targeted towards overclockers.

The Matrix series has a long and storied history. Generation after generation, these Republic of Gamers cards have been among the best available and are highly prized commodities due to their longevity and capabilities. This time around ASUS has quite a bit of competition to overcome though. EVGA's GTX 780 Ti Classified, MSI's Lightning, Galaxy's Hall of Fame and GIGABYTE's Super Overclock have either launched or are waiting in the wings and all of them are hoping to dethrone the Matrix series from its prized position. Naturally, ASUS isn't taking this challenge lying down and the GTX 780 Ti Matrix Platinum Edition represents a culmination of countless engineering hours and plenty of enthusiast consultation. As a matter of fact, ASUS worked with some of today's leading overclockers to create a prefect card for the needs of this exceedingly demanding niche.