NVIDIA's GTX 780 may not be the newest card on the block but from a price / performance standpoint it is still one of the best options available. ASUS is aiming to capitalize upon the affordability factor by introducing a product family into the GTX 780 lineup dubbed the STRIX.

Alongside the DirectCU II, Matrix, Striker, Poseidon, MARS and a number of other products, ASUS? product lineup has begun to look increasingly unwieldy as of late. However, like its siblings, the STRIX nameplate has been created in an effort to put a name to some new technology. In this case ASUS is billing the GTX 780 STRIX OC as one of the first truly 'silent? high end graphics cards on the market, in some scenarios at least. That's right; due to the advanced cooling design being used the STRIX has the capability to completely shut off its fans provided the core remains below a 65°C temperature threshold. As you can imagine that has some serious implications for any gamers looking for a quiet rig.