To compensate the deficits that NVIDIA enforced on the GTX 400 series, the ODM and AIBs had to be creative, they need to be on the lookout for some new features that make this product more interesting, we call that creating incentive.

ASUS though, stuck to the reference design. They figured .. let's heat it up a little more. And as such they have released their ENGGTX480 series GeForce GTX 480 cards, with GPU voltage control. And the end result is quite interesting with 850 MHz on the core. Interesting ? Read all about it in this article.